Better Business Bureau
bbb.org
How to submit your startup to Better Business Bureau
Trust and credibility directory for established businesses. Here is what a Better Business Bureau listing is worth - DR 93, mixed link, freemium - and exactly how to submit.
- Domain Rating
- 93
- Link type
- Mixed
- Pricing
- Freemium
- Category
- Credibility
Is Better Business Bureau worth it?
Must submit · 8/10Better Business Bureau combines affordable listing, a followed link, and high authority. Put it near the top of your launch checklist.
What is Better Business Bureau?
Better Business Bureau (bbb.org) is a credibility: trust and credibility directory for established businesses.
Credibility listings are less about traffic and more about trust. Buyers and partners check them when deciding whether you are a real, established business.
How to submit to Better Business Bureau
- 1Check whether your business already has an auto-generated profile and claim it.
- 2Verify your business details with official documents or a company email as required.
- 3Keep name, address, and website identical to your other listings.
- 4Add a clear description of what your company does and who it serves.
- 5Monitor the profile for reviews or complaints and respond promptly.
Better Business Bureau backlink and SEO value
Elite authority · DR 93
With an Ahrefs Domain Rating around 93, Better Business Bureau sits among the most authoritative domains on the web. Even a single profile here is a strong brand and trust signal, and pages on high-DR domains tend to rank for your brand name within weeks.
Better Business Bureau uses a mix of followed and nofollow links depending on the page, plan, or where the link sits (profile vs. description). Expect some authority to pass, and inspect your published listing to see which link type you actually got.
Want the live number? Run bbb.org through the free Domain Rating checker.
How much does Better Business Bureau cost?
Better Business Bureau offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.
Tips for a Better Business Bureau listing that converts
- Use the same product name, tagline, and logo you use on Founder.best and other directories - consistency helps search engines connect your listings.
- Write a fresh description for Better Business Bureau instead of copy-pasting. Duplicate text across dozens of sites adds little value.
- Point the link at your homepage or a strong landing page, not a signup form, so the authority lands where it helps rankings.
- Record the live listing URL and date in your tracker, then check back in 30 days for indexing and traffic.
Better Business Bureau vs Founder.best
| Better Business Bureau | Founder.best | |
|---|---|---|
| Type | Credibility | Launch Platform |
| Domain Rating | 93 | 41 |
| Link type | Mixed | Dofollow |
| Pricing | Freemium | Freemium |
| Founder profile + verified revenue | - | Yes |
They work best together: an active weekly launch on Founder.best brings launch-day attention and a dofollow link, and Better Business Bureau adds a long-lived listing afterwards.
Better Business Bureau alternatives and similar directories
Wellfound (AngelList)
wellfound.com
Startup jobs and company profiles for investor-facing credibility.
Crunchbase
crunchbase.com
Company database cited in press, due diligence, and investor research.
PitchBook
pitchbook.com
Private market data platform - credibility for funded startups.
Acquire.com
acquire.com
Startup acquisition marketplace - list for visibility with buyers.
SourceForge
sourceforge.net
Open-source software directory with strong domain authority.
Capterra
capterra.com
Gartner-owned software marketplace with high-intent buyer traffic.
FAQ
- Is Better Business Bureau free to submit to?
- Better Business Bureau offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.
- Does Better Business Bureau give a dofollow backlink?
- Sometimes. Better Business Bureau uses a mix of followed and nofollow links depending on the page or plan.
- What is the Domain Rating (DR) of Better Business Bureau?
- Better Business Bureau (bbb.org) has an Ahrefs Domain Rating of roughly 93 (elite authority). DR changes over time - check the live score with the free Domain Rating checker on Founder.best.
- Is Better Business Bureau worth it for a new startup?
- Our verdict: Must submit (8/10). Better Business Bureau combines affordable listing, a followed link, and high authority. Put it near the top of your launch checklist.
- What should I submit to before Better Business Bureau?
- Start with an active launch on Founder.best for homepage visibility and a dofollow backlink, then work through credibility options like Better Business Bureau. One active launch plus 5-10 quality directories beats mass-submitting to hundreds of low-quality lists.
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DR, link type, and pricing are approximate and change over time - verify on bbb.org before relying on them. Founder.best is not affiliated with Better Business Bureau.